Free Gas Promotions Increase Lead Generation

•March 26, 2009 • Leave a Comment

Program Benefits
Any Business Can Benefit using a Premium Incentive
Increase Lead Generation…Make more Sales

All types of businesses can benefit from using the Fuel Certificate incentive program. The Free Fuel Certificate Program is ideal for retailers, service providers, fund raisers and employers all of whom want to increase their revenues and close more business. This program delivers measurable results and is effective with:

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Customer Retention: Promote the Free Fuel Certificate program to your current database to help re-energize old customers
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Attract New Customers: This powerful program enables you to make your advertising more impactful thereby attracting new customers for your products or service
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Avoid Costly Deep Discounted Sales and Loss Leaders: Rather than deeply discounting your products or service or taking a loss to close more customers offer a Fuel Rebate Certificate with a face value of $500.00 for a fraction of the cost
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Increase Lead Generation and Traffic to your Showroom: Give a $100.00 GAS Rebate Certificate just for visiting your showroom or allowing you to provide a quote and see a sharp increase in sales leads
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Gain a Competitive Edge: Nearly everyone competes on price and customer service so think “outside the box” and standout from your competitors by offering significant enhanced value to your product or service. Everyone will appreciate the value and usefulness of the Free Fuel Certificates
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Fundraising Incentives: We can design a Free Fuel Certificate program that will encourage various levels of giving from the contributor, providing them with a certificate equal to or greater than the amount of the donation
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Motivate Employees: Free Fuel certificates are ideal gifts to reward employee achievement and loyalty and will increase productivity resulting in happier employees and increased business for you

The Gift of Fuel Rebates will be Appreciated by Everyone

free fuel certificates

gasoline certificates

Free Gas Promotions

http://www.freegaspromotion.biz

Free Fuel Certificates Business Promotional Items

•March 26, 2009 • Leave a Comment

It is a well known fact that people love all kinds of things and stuff. How else does one explain billions (or even trillions) of dollars worth of stuff that’s carried across borders and over the high seas to reach their intended customers? But hold on, that only becomes possible after effective publicizing of the product.

Using free fuel certificates as business promotional items can be a powerful way of letting potential customers know about your product. Unlike many other forms of promotional campaigns, free fuel certificates as business promotional items carry with them ownership character. A business promotional item revolves around stuff that an average customer uses in everyday life, which includes clothing, consumables and life’s little luxuries. And by using them and getting to know a product’s strong points, assuming that that’s the case, business promotional items are more likely to leave a lasting mark than other marketing methods.

Another remarkable thing about free fuel certificates is that they can be both seen as a way of marketing as well as a gift, and with every freebie given away, it’s likely that a consumer’s heart is won.

Factors to consider when choosing free fuel certificate items

Before splashing your company logo on a given product, you need to consider several things, including:

• Your target market.
• Your budget for the campaign.
• What qualities of the product that you are promoting do you seek to bring out?
• What’s your competitor’s marketing strategy?

The target market will help you to choose the right fuel certificate items, because not all items would work with certain audiences. A fancy T-shirt might elicit praise from a radio station Disc-Jockey, but is unlikely to do so from managers in Wall Street firms. Likewise, a writing pad emblazoned with your logo would work well is supplied to medical staff and that you are a sales agent in the pharmaceuticals industry.

Choosing the right business promotional item for the right customer can shape a successful marketing strategy for your business.

Remember, free things still rock.

Not only do giveaways integrate your products with consumers, they can help break into territories that would have otherwise been unreachable. It’s advisable to start a small campaign for easy measurement of its effectiveness, before plunging into a full scale marketing blitz. It also seems natural to go for business promotional items that reflect your business, or are closely linked to your business. A computer distributing outlet might be better served by giving away imprinted mouse pads. Likewise, a financial institution might choose branded wallets as their perfect business promotional item.

The above techniques are more likely to have an effect to the right audience because of the connection they make (a person who does not have a computer would have little use for a mouse pad, for instance) between your products and services and the business promotional item. Over the years, this method has proved a winner. The trick is in getting the right mix.

free fuel certificates

free fuel certificates

Free Gas Promotions

http://www.freegaspromotion.biz

Free Fuel Certificates Help Businesses Capitalize

•March 26, 2009 • Leave a Comment

Businesses from banks and hotels to golf-club makers and blood-donation centers are offering promotions that involve free fuel – generating more attention and goodwill from price-stunned drivers than traditional promotions might deliver.

For example, Callaway Golf Co. is giving away fuel cards worth as much as $100 with the sale of certain drivers. Guests who book three nights through hotels.com will get $50 gas cards. And TCF Bank, based in Wayzata, Minn., is giving $50 fuel cards to customers who open checking accounts.

The trend will grow in the short-term as more businesses jump on the free-fuel
bandwagon, predicts Baohong Sun, a marketing professor at the Tepper School of Business at Carnegie Mellon University.

“A lot of companies, when they make decisions they don’t think independently,” Sun said. “They’ll jump into whatever their competitors are doing, so more companies are likely to mimic this strategy.”

She expects the trend will fade by summer’s end.

Some companies, such as sporting-goods makers, don’t have obvious ties to fuel prices. But others, such as hotels, have found that guests who arrive by car are especially seduced by the idea of a free fill-up.

Doug Symes, 48, knew he wanted to plan a summer vacation in Wisconsin Dells, a tourist hotspot in south-central Wisconsin. He debated staying at one of two resorts, and his decision was clinched when he heard that one, the Kalahari Waterpark Resort, offered a promotion that includes a free $40 gas card.

“The gas card wasn’t the only thing but it definitely helped the decision,” said Symes, whose hometown of Burnsville, Minn., is about a 225-mile drive from the Dells. “Gas is on everybody’s mind, so it does get your attention.”

While consumers will always need gas, marketing experts say motorists will eventually tune out free-gas promotions if too many businesses offer them. Also, as the price rises far enough past the emotionally charged $4 threshold, people will again learn to accept the cost.

free fuel certificates

gasoline certificates

Free Gas Promotions
http:www.freegaspromotion.biz

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•March 26, 2009 • 1 Comment

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